BYD-Reshaping the Global market Landscape with technology and Localization Strategy

BYD Commercial Vehicles: Reshaping the Global market Landscape with technology and Localization Strategy

Amid the global automotive industry's transformation towards zero-carbonization and intelligence, BYD is writing a legend of "Made in China" in the commercial vehicle sector with the posture of an "all-round player". As the only domestic enterprise leading in both passenger and commercial vehicle sectors, BYD has built a unique competitive barrier in overseas markets with its full industrial chain self-research and development capabilities and global layout vision, becoming a benchmark for China's manufacturing industry to "go global".

Byd's continuous breakthroughs in overseas markets stem from its absolute control over the core technologies of new energy vehicles.

Byd's continuous breakthroughs in overseas markets stem from its absolute control over the core technologies of new energy vehicles.Through a full-stack self-research and development model, BYD has established a complete industrial chain system covering batteries, electric drives, and electronic control systems. This not only achieves cost optimization but also defines industry standards through technological innovation.The safety performance of the blade battery and the energy efficiency improvement of the multi-in-one electric drive system have given commercial vehicles a significant advantage in terms of low energy consumption and high reliability.This technological confidence enables it to break free from the trap of "homogenized competition" and provide customized solutions for global customers - from electric buses with an 80% market share on the streets of London to new energy commercial vehicles with a 70% share in Tokyo. Byd has proven with its products that technological strength is the universal language that transcend national boundaries.

The dual-track strategy builds a global industrial network

The dual-wheel drive strategy of "export + localization" is the key for BYD to deeply cultivate overseas markets.As early as seven years ago, BYD established its first pure electric bus factory in Europe in Hungary. By August 2024, the factory had produced 700 vehicles and has become an important supply base for new energy transportation in Europe.Nowadays, its overseas production network has extended to key nodes such as Thailand, Uzbekistan, Singapore and Egypt. The advancement of factories in Brazil and Turkey will further improve its global layout.This "localized" production model not only reduces logistics costs and delivery cycles, but also enables a rapid response to regional market demands, achieving an upgrade from "product export" to "industrial rooting".

In-depth regional development demonstrates market penetration

In Singapore, a key market in ASEAN, BYD's in-depth development has achieved particularly remarkable results.Since the establishment of its wholly-owned subsidiary in 2014, a total of 400 T3 and 44 T9 trucks have been delivered. As of July 2024, the market share of electric heavy-duty trucks has exceeded 90%, making it the absolute leader in sustainable transportation in the local area.At the 2024 Singapore International Transport Convention Exhibition, BYD made its appearance as the largest exhibitor, presenting the B12DS double-decker bus specially designed for Singapore. With a 541.9kWh Blade battery pack, it offers a range of 350 kilometers and a passenger capacity of 120 people, perfectly meeting the needs of urban commuting;The self-driving bus in cooperation with TIER IV has been operating at Komaki Airport in Japan, demonstrating its intelligent capabilities. As the first overseas model dedicated to commercial vehicles with blade batteries, the T9R heavy-duty truck has a 320-kilometer range covering various scenarios. Moreover, it has reached a purchase agreement for 100 units with Yingzhijie, confirming market recognition.

From Southeast Asia to Europe and America, from urban public transportation to heavy freight transportation, BYD Commercial Vehicles' global footprint has been continuously expanding.This kind of expansion is not merely market penetration. Instead, it takes technology as the anchor point and localization as the link. While meeting the green transformation demands of various countries, it reshapes the global commercial vehicle industry landscape.With the improvement of its overseas production network and the enhancement of brand recognition, BYD is evolving from "China's BYD" to "the world's BYD", providing a replicable "technology + ecosystem" model for China's manufacturing industry to go global.