Foton and Cummins Drive Strategic Expansion in Central America with New Product Launch in Honduras

On August 29, Foton Motor hosted a grand product launch event in San Pedro Sula, Honduras’ industrial and economic hub, unveiling its latest AUMAN EST-M medium truck, AUMARK S light-duty truck, and TM mini truck. The event marked another milestone in Foton’s strategic expansion across the Central American market.

Jointly organized with local distributor IMVESA and Cummins Central America, the launch attracted nearly 200 guests, including key clients, financial institutions, and media representatives. With a compelling combination of product excellence and localized service solutions, Foton secured 15 orders on-site, underlining its growing influence in the region.

San Pedro Sula’s industrial profile and concentration of high-value customers made it an ideal venue for showcasing Foton’s new-generation products. The release event not only enhanced brand visibility but also reinforced financial partners’ confidence in providing vehicle financing to local buyers, thus unlocking broader commercial potential.

Mr. Camilo Kafati, founder of IMVESA and a key figure in the Honduran automotive industry, praised the new lineup during his speech:

“Witnessing Foton’s innovation-driven products enter the Honduran market is truly exciting. I believe our partnership with Foton will deliver smarter, safer, and more efficient transport solutions for our customers.”

Mr. Li Cheng, Deputy GM of Foton Americas and GM of the Central American Region, emphasized Foton’s global achievements and its rising momentum in Central America.

“As a leading international commercial vehicle brand, Foton is committed to delivering customer-centric solutions through continuous innovation. Our success in the Americas reflects not just product strength, but also a deeper localization strategy.”

Rudy López, General Manager of Cummins Central America, was also present to elaborate on the powertrain advantages featured in models like the AUMARK S. He reaffirmed Cummins’ long-term collaboration with Foton and IMVESA to deliver superior aftermarket support and power solutions across the lifecycle.

This launch in Honduras reflects Foton’s ongoing strategy of combining cutting-edge technology with local market adaptation. With a strong commitment to mobility innovation and customer value, Foton continues to expand its footprint across Central America and beyond.