Jiefang's wholly-owned layout in eight overseas countries

Jiefang's wholly-owned layout in eight overseas countries: China's globalization strategy for commercial vehicles has entered a deep-water zone.

In July 2025, the board of directors of FAW Jiefang approved the proposal to establish wholly-owned subsidiaries in eight countries including Uzbekistan, Indonesia, Vietnam, Saudi Arabia and Mexico, with a total investment of 498 million yuan. This move marks a deep transformation of the internationalization strategy of China's leading commercial vehicle enterprises from "trade export" to "localized operation". According to Jiefang's "SPRINT 2030" internationalization strategy, the overseas sales target for 2025 is 80,000 units (accounting for 24%), and it will reach 180,000 units (accounting for 36%) by 2030. This layout in eight countries is precisely the key approach to implementing this strategy.

Focus on high-potential areas and build fulcrums for the Belt and Road Initiative

The annual scale of the commercial vehicle market in Southeast Asia is approximately 900,000 units, with Japanese brands accounting for over 80%.Jiefang has achieved some breakthroughs through localized products (such as the JH6 Saudi customized version and the African exclusive version). In 2024, its export volume reached 97,000 units, and the penetration rate of new energy vehicles has increased significantly. The market share of Chinese brands in the Vietnamese market has reached 19%.The establishment of subsidiaries in Indonesia and Vietnam this time will further leverage the local low-cost manufacturing advantages, combined with KD factories (such as the Tanzania model) to reduce trade barriers, with the goal of achieving sales of over 120,000 units in Southeast Asia by 2025.

The Middle East and Africa: Infrastructure demand drives the growth of heavy trucks

Countries such as Saudi Arabia and Mexico have benefited from the infrastructure projects and energy trade under the Belt and Road Initiative, resulting in a strong demand for heavy trucks. Models such as the J7LNG from Jiefang have been optimized for extreme weather conditions. By 2024, they had already captured 72.5% of the market share in South Africa. This layout will strengthen the logistics network in the Middle East, with the goal of increasing the sales share in Africa/the Middle East to 25% by 2025.

As a hub of the North American Free Trade Area, Mexico can radiate the markets of both China and the United States. Jiefang previously reached a thousand-unit cooperation with Indonesia's GMM Company. The establishment of this subsidiary will accelerate local production, avoid US tariff barriers, and the goal is to increase sales in the Latin American market by 40% by 2025

Localize the entire value chain and build a "trinity" competitiveness

We have launched over 20 regionally differentiated models, such as the 4x2 Central Asia model and the 6x2R Eastern Europe model, covering emission standards from Euro II to Euro VI. The star product J7 Leading Edition, with its advantage in total cost of ownership (TCO), has exported over 20,000 units in total, becoming a "killer feature" overseas. Reduce R&D and logistics costs through the generalization of components (developed on the same platform both domestically and internationally). For instance, the domestic manufacturing rate of key components such as engines and gearboxes will be raised to 60%, and the delivery cycle will be shortened to within 30 days. Build a "one zone, three networks" sales system and financial service network, and provide full life-cycle solutions such as financial leasing and insurance. The penetration rate of overseas financial services reached 15% in 2024, with the goal of increasing it to 25% by 2025.

The global leap from "Made in China" to "Chinese Brands"

This layout in eight countries is not only the implementation of the "SPRINT 2030" strategy, but also a microcosm of the transformation of China's commercial vehicle industry from "scale export" to "value output". Through the full value chain layout of localized R&D, manufacturing and service, Jiefang is building a global competitiveness that is difficult to replicate. In the future, with the deepening of the "Six Internationalization strategic Measures" (global layout, multi-brand operation, technology leadership, business innovation, co-construction and win-win, and people-oriented), Chinese commercial vehicles are expected to achieve a role transformation from "participants" to "rule-makers" in the global market. This process not only concerns the growth of enterprises, but also will promote the overall upgrading of China's manufacturing industry and provide strong support for the new development pattern of "dual circulation".