The FAW Jiefang J7 Leading Edition tractor has attracted industry attention since its launch

The intelligent experience of the J7 Leading Edition empowers sales growth and seizes a new strategic high ground in the high-end heavy truck market

As the world's first heavy-duty truck to be fully equipped with L2-level driving assistance functions, the FAW Jiefang J7 Leading Edition tractor has attracted industry attention since its launch and has become synonymous with high-end heavy-duty trucks for a time. It has even been awarded the title of China's Truck of the Year 2025.Since its launch in November 2024, the sales of the J7 Leading Edition have steadily increased, quickly occupying a blank area in the high-end intelligent heavy truck market of domestic brands, opening up a new profit growth pole for Jiefang, and becoming an important engine for upgrading the profit model.

At present, the heavy truck industry is accelerating its transformation towards intelligence. The J7 Leading Edition closely follows the trend of intelligence, focusing on three core functional sections: "driving assistance", "intelligent diagnosis and repair", and "intelligent cabin". While providing users with an all-round intelligent experience that is "worry-free, cost-effective, and labor-saving", it has achieved a leap in the role of heavy trucks from a single transportation tool to an intelligent transportation capacity partner. The product value logic has been restructured.

Driving assistance functions: Fully equipped from the start, setting a new industry ceiling

As the world's first mass-produced heavy-duty truck to come standard with L2-level driving assistance functions, the J7 Pioneer Edition deeply integrates core functions such as full-speed adaptive cruise control (ACC), Lane centering control (LCC), predictive cruise control (PCC), automatic emergency braking (AEB), lane departure warning (LDW), and driver status detection (DMS+HOD). A complete set of intelligent protection system centered on "drivers" has been established.It can not only enhance the overall safety of the vehicle, but also effectively alleviate the fatigue caused by long-distance driving, and further reduce the fuel consumption level of the vehicle, injecting unprecedented safety, comfort and efficiency into trunk transportation.

Intelligent cockpit function: Comfortable experience creates a mobile living warehouse.

The intelligent cockpit of the J7 Pioneer Edition deeply integrates comfort with intelligent interaction. Digital keys, LCD instrument panels, in-car connectivity, voice control, remote interaction, multi-directional imaging and other functions are all available, creating an immersive intelligent driving and riding space. It not only meets the driving and rest needs of drivers under long and high-intensity working conditions, but also creates a warm "home-like" experience for users, truly achieving the transformation from a "tool vehicle" to a "mobile living cabin.

For a long time, as a typical means of production, the development of commercial vehicles has often focused more on the transportation efficiency and operating costs of vehicles, while to a large extent, the driving experience and quality of life of drivers have been neglected. In the current environment where labor costs are rising day by day and driver resources are increasingly tight, creating a high-quality cabin experience has become an important means to improve driver satisfaction and reduce the driver turnover rate. The product advantages of the J7 Leading Edition intelligent cockpit are being transformed into appeal and stickiness to users, becoming an important consideration factor for them when purchasing a vehicle.

With a deep insight into the trend of intelligence and continuous investment in technological research and development, the J7 Innovation Leading Edition is leading a new round of value leap in the heavy truck industry. Its market performance not only validates the foresight and execution ability of Jiefang's layout in the high-end intelligent heavy truck field, but also fully demonstrates Jiefang's leading position and absolute strength as a leader in China's commercial vehicle industry in the transformation of the industry.